Chengdu, international fashion consumption “zero time difference”

Many first stores of

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have been established, which greatly shortens the “consumption time difference” between Chengdu and international consumption centers such as Paris, Milan and New York. The picture shows Yuanyang taiguli in Chengdu. For us, Chengdu is one of the most important and key cities in the field of luxury consumption in China. We are willing to join hands with this city in the long-term common growth. ” If

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brands are to be

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, more fashion brands will be launched in Chengdu, and 80% of global beauty brands can be found in shopping malls From synchronous consumption to earlier than other cities in the world,

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in Chengdu have been paid more and more attention by brands. Diandude, which started in 1933, is a famous old tea house in Guangzhou. On August 6, the first shop in the southwest of the 87 year old morning tea shop opened in Qun Guang square, Chunxi Road. Before that, Yohji Yamamoto, KKV flagship store A large number of first stores have been set up. According to the data of

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, 122 first stores opened in Chengdu in the first half of 2020, leading the new first tier cities, ranking first in the central and western cities. More and more “first stores” appear in the eyes of Chengdu consumers. The first store is not only a new place to lead the consumption trend and improve the consumption experience, but also a powerful driving force for Chengdu to speed up the construction of an international consumption center city. What factors should be considered in the location of

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stores? What kind of market changes are reflected behind it? What kind of regional economic vitality can be seen through the first store increment? Our reporter paid a visit. What does

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first stores mean when economy “accelerates”? The first is the landing of new brands.

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Hefang jewelry (Hefang jewelry), the first offline exclusive store in Southwest China, settled in Chengdu in the hot summer, which was “the same as all the first stores in Chunxi Road business district”, and quickly became the new favorite of Chengdu fashion circle. On the Chunxi Road Pedestrian Street of

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, the new Guochao main store KKV, which opened in March this year, launched its first single family shop. At that time, it was a critical period for epidemic prevention and control. In the center of the high-tech restaurant, the design of “black and white” is “black-and-white” in the center of yiaoshan, while the “black-and-white” restaurant of “yekds” is located in the center of the “whirlpool” and “yekds” is located in the center of the world. As soon as it landed, it quickly became another good place for Chengdu youth to have leisure and punch in photos on weekends. The “spekds” in Chengdu does not hinder the outbreak of “spkds”.

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according to the statistics of China business, Chengdu’s first stores in the first half of the year totaled 122. Although it was less than before, it still ranked first in the central and western regions. Among them, there are 6 stores in China, 4 in the west, 32 in the southwest, and 80 in the first store in Chengdu. Among the 122 brands, 36 are brands in overseas and China, 86 in mainland China. There are 51 restaurants, 49 retail outlets and 22 supporting entertainment companies. According to the type of first store, there are 82 brand-new brands and 40 flagship stores, concept stores or experience stores. According to the data of

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from January to July, 136 first stores were opened. The number of

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is 473 in 2019, which is equivalent to 1.3 first stores launched every day.

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first stores refer to the first stores opened by well-known brands and chain enterprises within a certain geographical scope, such as global first store, Asian first store, national first store, regional first store, city first store, etc., and then further extended to the innovative and developed new stores of existing brand enterprises, such as concept stores, new species stores, experience stores, flagship stores, customized stores, etc. It can be seen that the first store economy not only includes attracting the gradient transfer of commercial enterprises, but also includes the transformation and upgrading of commercial enterprises, focusing on business model innovation and process innovation.

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have been established and prospered since ancient times. “First store economy” is developing rapidly in Chengdu, and has a long history of commercial accumulation.

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in the Western Han Dynasty, Chengdu was “listed as five capitals”. During the Tang and Song Dynasties, Chengdu was well-known for “promoting one and benefiting two”, which shows the prosperity of business circulation. At the beginning of the last century, Chunxi Road, named after Laozi’s “people’s prosperity, is like spring’s stage”. After years, Chunxi Road has become a “century old golden street” as famous as Nanjing Road in Shanghai and Wangfujing in Beijing.

data from Jinjiang District Bureau of Commerce shows that Jinjiang District, the city with the most genetic inheritance of the first store, has opened flagship stores and first stores in Jinjiang in recent years, with the appearance of ocean Swire, IFS international financial center and other city commercial landmarks, Chanel, LV, Rolex, Gucci, Fangsuo, off-white and other top fashion, catering and leisure brands have come to Jinjiang to open flagship stores and first stores. At present, there are 74 international first-line brands such as Hermes and 596 international well-known brands such as Muji. Another first store of

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is Wuhou District, which has settled in more than 300 world-famous brands including kuochi. In 2019, 58 first stores of international and domestic brands such as Hera, pinko and Givenchy will be introduced. According to the data analysis of

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, in the first half of 2020, the first store brands were mainly concentrated in Chenghua District, Jinniu District and Qingyang District. Compared with the first half of 2019, the number of first stores in Chenghua District and Qingbaijiang District increased rapidly. According to an interview with relevant persons in charge of the Municipal Bureau of Commerce of

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, Chengdu has always led the innovation and development of business in central and western cities since the reform and opening up. From traditional department stores to the introduction of supermarkets, convenience stores and other chain formats, and then to new formats such as unmanned retail stores, “new product convergence and the first launch of new stores have become the bridgehead of brand layout in China’s central and Western markets, as well as the most dazzling scenery in Chengdu.” At the beginning of the new year, Fendi 2020 solar dream series spring and summer men’s wear will be launched in Chengdu. It’s also the brand that willCapsule series is another masterpiece after its first launch in Chengdu.

“for us, Chengdu is one of the most important and key cities in the field of luxury consumption in China. We are willing to join hands with this city to work together for long-term common growth.” Denis Coan, President of Fendi China, said in an interview with the media that the company is planning to increase investment and bring more good projects to Chengdu.

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almost at the same time, LVMH group’s zenith and Kaiyun group’s Pomellato and other five brands also chose to hold the annual “global Premiere” in Chengdu. In a sense,

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brands are “barometers” of regional gravity. In Chengdu ifs, almost 80% of the beauty brands in the world can be found.

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also make it possible for Chengdu to keep pace with the international consumption trend. Before that, international fashion trends first flourished in the eastern coastal areas, and then in inland cities. The settlement of many first stores in Chengdu has greatly shortened the “consumption time difference” between Chengdu and other international consumption centers such as Paris, Milan and New York. Citizens and tourists in Chengdu can enjoy the “zero time difference” fashion consumption synchronized with the international.

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industry insiders believe that today’s Chengdu is actively integrating into the global market. From realizing synchronous consumption to being earlier than other cities in the world, it shows that regional value is increasingly valued by brands.

so, what factors should be considered in the location of the first store? After years of reform and opening up, these cities have a solid business background, rich business system, high sensitivity and maturity, and are among the international consumption cities. Consumers here are willing to embrace new things, and the radiation effect of first tier cities can better drive the national consumption upgrading. ” Professor Tang Jiqiang, chief executive officer of the western finance think tank of Southwest University of Finance and economics, believes that consumption is one of the main driving forces of urban economy and development. Chengdu has an excellent business environment and a wide range of radiation. Chengdu people have a high acceptance of new things, elegant fashion and strong consumption ability.

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are the western consumption center and the southwest life center. In recent years, Chengdu’s huge consumption potential has attracted more domestic and foreign brands to change their marketing ideas and turn their attention from the east to the Midwest. “Chengdu is the” bridgehead “for brands to open up the market in central and western regions, which is also an opportunity for Chengdu to build into an international consumption center city.” Tang Jiqiang said. The opportunities of

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in Chengdu also benefit from the layout of urban business district. According to the latest data, compared with the same period in 2019, the distribution of first store brands in Chengdu in the first half of the year is relatively scattered, mainly concentrated in the Financial City Kehua business district and Chunyan business district, mainly shopping centers. Compared with the same period in 2019, the proportion of first store stores in Chengdu has increased.

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are important nodes in the global consumption system. The economic performance of Wuhou District’s first store has always been “eye-catching”. Chen Gong, chief researcher of Anbang consulting, is particularly concerned about this phenomenon. “The rapid development of Wuhou’s economy and society has provided a good development foundation and factor guarantee for the” shoudian economy. ” Wuhou District Bureau of Commerce relevant person in charge thinks so.

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Chen Gong believed in an interview with the media that promoting residents’ consumption, building consumption market, developing service industry and expanding market space are increasingly important for forming sustainable growth power, and “first store economy” will play an increasingly important role in enhancing urban space vitality, prospering urban streets and commerce, and increasing urban consumption space and consumption supply. “Of course, this is a dialectical unity, brand selection of cities, but also feed back urban development.”

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on March 13, 23 ministries and commissions, including the national development and Reform Commission, the Central Propaganda Department, the Ministry of Finance and the Ministry of Commerce, jointly issued the “Implementation Opinions on promoting consumption expansion and quality improvement and accelerating the formation of a strong domestic market”, which proposed to support central cities to strengthen the “first store economy” and “first batch economy”. “First store economy” is becoming an important trump card to build a consumption center city and enhance the commercial charm of the city. Since the 13th Party Congress of

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, Chengdu has taken the lead in planning to build an international consumption center city in China, and has made great efforts to explore a new way of building a consumption center city with Chinese characteristics, times characteristics and Chengdu characteristics. In April 2019, Chengdu issued the implementation opinions on accelerating the development of first stores and characteristic shops in the city, proposing that the first store should highlight the international style and small shops should inherit the flavor of Chengdu. The conference on building Chengdu into an international consumption center city in December 2019 comprehensively promotes the creation of consumption scenarios, ecological construction, policy innovation, capacity-building and industrial upgrading, Adhere to the logical starting point of conforming to the people’s yearning for a better life, build the ability system of “buy the world and sell the world”, so that Chengdu will gradually become an important node of the global consumption system and the fulcrum of the regional consumption market. The policy support of

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can be reflected from the data.

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according to Zhao Yin, responsible person of Jinjiang District Commerce Bureau, from January to July, Jinjiang District newly introduced 4 first KKV flagship stores in China, including Yohji Yamamoto, and 19 first stores in Southwest China such as Harry Winston and Moleskine. This area is also the most active and mature area of Chengdu shoudian economy. According to the latest statistics, there are 1 converse global sales champion, 1 Ferragamo Asia sales champion, 50 national sales champions such as Versace and Tiffany, and 71 Southwest Sales Champions such as Prada and Bulgari.

Zhao Yin said, “one of the most critical support is the addition of more international and domestic high-quality modern commercial operators.” It has a large number of international and domestic high-quality modern commercial operators, such as jiulongcang, Taigu, yanheng, ITO, yishidan, tieshimen, qungguang, Wangfujing, Maoye, Suning, new world, etc., which has become the strongest support for Jinjiang District to speed up the economic development of the first store. The performance of

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in Wuhou District is also eye-catching. In the first half of this year, nearly 30 first stores in Western China, such as bosie, mico Wan, luxemorium, fujitaoshan and Huawei plus flagship stores, have been established.

the head of Wuhou District Commerce Bureau said that the development of “first store economy” has effectively improved the regional consumption quality and met the diverse and diversified needs of citizens. In the first half of this year, Wuhou District LimitedThe total retail sales of the above units reached 39.56 billion yuan, a year-on-year increase of 5.1%, far exceeding the national average level. With the expansion of outlets, theme parks and other commercial entities,

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have become more and more diversified in urban consumption scenarios; more high-quality projects have been added to further expand the urban consumption map and drive the brand to review the layout network. In the first half of the year, the construction of high-end department store Chengdu SKP was started, and Thailand’s high-end commercial complex “Siam world” landed in Tianfu new area. Kuanzhai alley is a combination of ancient architecture and modern commerce. It has introduced Meizhou Dongpo southwest first store, Sanlian Bookstore Chengdu first store, Arabica national flagship store, etc.

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and “shoudian economy” have been bred for many years in Chengdu, which has become the dynamic map of regional economic development, and is powerfully boosting the construction of Chengdu into an international consumption center city.

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reporter’s notes on

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potential

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match Chengdu’s potential consumption potential. The consumption of

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plays a fundamental role in economic development and directly reflects the people’s need for a better life.

As the consumption center of Western China and the life center of Southwest China,

has been quite mature in the construction of business environment. It has not only occupied the first place in the new first tier cities for a long time, but also ranked second only to the north in terms of business and fashion in China’s city business index. For example, Chengdu ranks third in terms of the number of international first-line brands, skin care products consumption and online luxury goods purchase. With the cultivation and maturity of the first store economy, night economy, online economy, online economy, block economy, park economy and cultural economy, as well as the improvement of transportation infrastructure and livable tourism level, Chengdu has become the “beauty”, “pattern” and “temperament” of becoming an international consumption center city.

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are the core functions of global cities.

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take the construction of an international consumption center as the strategic goal, which reflects Chengdu’s international vision and responsibility of complying with the development trend of the times and actively keeping pace with the national development strategy. It is also a model city for Chengdu to show itself to the world. Original title of

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: Chengdu, international fashion consumption “zero time difference” and