Can the special train of Southwest ring line be launched in September and become the “locomotive” of tourism market after the epidemic?

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in September this year, the “Southwest Ring Line” ordinary speed tourism special train will depart in Chengdu, and nearly 500 tourists from China will realize the joint tour of Sichuan, Guizhou and Chongqing within nine days. On August 18, the reporter learned from Chengdu Railway business travel company that after the “panda special train” with unique Sichuan characteristics is put into operation, it will be located along the railway line mainly in Southwest China and radiating the main scenic spots in China.

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and “Southwest loop” are not isolated cases. According to the reporter’s investigation, with the gradual improvement of the domestic epidemic prevention and control situation, the train loop tour is regarded as a fist product to press the “acceleration key” for industrial recovery in many places across the country. It seems that there is a huge potential for people to travel along with trains. For tourists, some people like the nostalgia of green trains, while others worry that it is “old wine in new bottles”. As for whether the “train loop Tour” can carry the banner of boosting the epidemic situation and seriously damaging the tourism market, it depends on whether tourists buy it or not. The carriages of

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are different from ordinary green cars. In September, the

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and “Southwest loop” special train will run. How can I get there? “The tourist train of the Southwest Ring Line takes the form of one line and many spots. The route includes five 5A level scenic spots and six 4A level scenic spots in Southwest China. It will visit Tibetan, Qiang, Dong, Miao, Tujia, Buyi and other ethnic settlements. During the trip, tourists will taste the delicious food of Sichuan, Guizhou and Chongqing, and experience the southwest cuisine on the tip of the tongue.”

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Chengtie business travel company told reporters that with the restart of cross provincial tourism across the country, in order to meet the new requirements and expectations of people in the region for leisure and holiday travel under the normalization of epidemic situation, it requires that tourism products launched in the market must also be “new”. To this end, Chengdu Railway business travel company has planned the “Southwest Ring Line” general tourism special train. At present, the preliminary work has been started. It is expected that after the official opening in September, the first group will have nearly 500 tourists from all over the country to “taste the fresh food”. After visiting Jiuzhaigou and Dujiangyan scenic spots from Chengdu, they will stop at Zunyi, Anshun, Guiyang, Kaili, Youyang, and finally arrive in Chongqing During the nine days, the tour of Sichuan, Guizhou and Chongqing will be realized.

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are in the planning of Chengdu Railway business travel company. In the future, the “Southwest Ring Line” train tour will be operated in Sichuan, Guizhou and Chongqing on a regular basis. Eight trains are expected to be put into operation from September to October this year. “It will provide a cheap, convenient and comfortable slow time travel experience product for national tourists to visit the three southwest provinces.” Chengdu Railway business travel company is planning to build a special tourist train with Sichuan characteristics – “panda special train”. The train will run along the railway, which is mainly located in Southwest China and radiates the main scenic spots in China, connecting the rich historical culture and tourism resources of the country. Chengdu Railway business travel company believes that the southwest region is rich in tourism resources, and the “Southwest Ring Line” tourism products are multi-point, night and day travel, safe and comfortable. It is expected that there will be a strong market demand, “the operation of the train will bring a large number of tourists to the destination area, and will also bring a new mode for railway poverty alleviation and tourism poverty alleviation.” The person in charge placed full expectations on the tour.

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characteristic B & B and big bed rooms arrived on the train.

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may have the same expectation, and “train tour” seems to be on fire overnight. The reporter learned that in addition to the “Southwest Ring Line” train tour planned to be launched in Chengdu, Gansu, Guizhou, Chongqing, Xinjiang, Sanya and other places have launched all-round tourism products focusing on trains.

“the train loop tour launched this time is not only different from the major means of transportation, but also different from general tourism products.” Chengdu Railway business travel company takes “panda special train” as an example to introduce the “new” of this product. “The train carriage will be decorated with panda theme, equipped with double compartment and four person compartment rest compartment, adding independent toilet, equipped with exclusive entertainment car and dining car, and implanted with star hotel facilities and services, it will become a mobile train hotel integrating transportation, accommodation, leisure, entertainment, conference and other functions.” At the same time, “panda train” brand series of tourist trains mainly provide tourism services for business travelers, parent-child families, student groups and the elderly. It can be said that after the “panda special train” is put into operation, there will be a theme every month and a new line in every season, and it will be open all year round.

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in fact, in the process of tourism industry returning to work and production, there are different forms of train tours in different places. For example, China Railway Travel Service Group has launched the theme special train of “crossing the sea of flowers and enjoying the suburbs of Beijing”, Inner Mongolia railway travel “grassland star” Ejina special train, Lantian International Travel “around the West Train Tour” special train, Shandong China Railway “7053 public welfare slow train 100 special trains into Zibo”, etc. their common characteristics are low carbon, safety, saving money and high cost performance.

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and “train tour around the west” allow passengers to travel from the moment they get on the train. ” Wang Bo, deputy general manager of Gansu Lanzhou Railway International Travel Co., Ltd., does not think that the train loop tour is a simple means of transportation. The individualization and characteristics also make the “train tour around the west” different from the general tourism mode. The train layout from the carriage to the food and beverage shows a strong Western characteristics. In addition, the accommodation environment is also a highlight of the train tour. “The traditional train trips are mainly soft and hard seats and berths, and the comfort is low, while the special train for train travel will bring characteristic B & B and big bed rooms to the train.” In Wang Bo’s opinion, the train loop tour did not suddenly become popular this year. Take the “train tour around the west” as an example, since it opened in 2018, the market cultivation has gradually matured. Last year, the scale of operation reached nearly 60 times. Wang Bo said that the price of a five-day journey is about 2000 yuan. The more cost-effective and more comfortable “slow” tourism mode is the key to attract tourists. Does

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train loop tour rise to the market?

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are faced with various forms of train tour around the country? Wang Bo said that affected by the epidemic this year, the “train tour around the west” was temporarily suspended. However, with the restart of the tourism market, the special train has now entered normal operation, with more than 22 trips. Wang Bo vs. HuanxiIn the orders of this product, the Yangtze River Delta, Beijing Tianjin Hebei, Kunming, Guiyang and other regions are hot tourist sources.

“after arriving at each scenic spot, we only need to take the small items we need to take with us, and the large luggage is put on the train, which is specially supervised by the conductor. It is very convenient for tourists to finish the activities in the scenic area or return to the original box.” Mr. Su, a Shanghai resident who loves to travel, feels that this kind of travel experience is very human-oriented. When he first traveled around the west by train, he repeatedly praised it. And Miss Wang of the same carriage suggested, “if the service can be enhanced a little bit, the interior structure design of the carriage can further improve the comfort, which will make the journey better.” In addition, in the reporter’s interview, many tourists believe that the format of the whole tourism line needs to be continuously updated.

“train loop tour has the advantages of higher safety and comfort than cars. At the same time, the price is about 20% cheaper than that of air travel group, and the cost performance is higher.” Wu Liang, deputy general manager of Chengdu Everbright Travel Agency, admitted that although the main consumer group is the middle-aged and elderly people, most of the young people choose to travel individually and go to online red card sites. However, in his opinion, the difficulties of accommodation and food in the journey are not problems at all.

“in view of the changes in the consumption demand of tourists under the normalization of the epidemic situation, continue to launch new products and services that are more in line with the situation of epidemic prevention and control, which is more worthy of discussion by tourism enterprises in various regions.” Wu Liyun, associate professor of the Institute of Chinese culture and tourism industry, Beijing Institute of foreign studies, believes that the train loop tour is a product organization form connected by means of transportation. In the period of normalization of the epidemic situation, it has a strong tourism attraction to specific tourists, which helps to stimulate tourism market demand and boost the recovery of tourism market after the epidemic. Wu Liyun also believes that by continuously improving product quality, innovating products and services, and improving transportation and other supporting facilities, the train tour will be built into a boutique tourism product, and then a cross regional tourism brand will be created, “it is very hopeful that it will become a new IP in the destination market.”

Chengdu Business Daily – Red Star reporter Li Yanqin

original title: the special train of Southwest ring line will open in September, can the tour become the “locomotive” of tourism market after the epidemic? “